WHAT WE
DO
WE BUILD BRANDS
Your brand is your most important asset. It is the sum total of how your customers and clients perceive and experience your business. Branding is the process of shaping these perceptions.
From corporations to individuals, we use our strategic communications and marketing expertise to tell your brand story and share the core values that are important to your audience. The result, effective stories that positively impact your business.
STRATEGIC COMMUNICATIONS
We believe strategic communications is about insight, perspective, brand authenticity, and thoughtful execution. Our team takes a synergistic approach to research, plan, anticipate challenges, and develop comprehensive communications tools for short-term and long-term success. We help you manage the information flow, deliver key messages and reaffirm brand experiences that resonate and create a sustained conversation with your audiences.
PUBLIC RELATIONS
We all have a story to tell and we’re the ones to tell it. We understand the power of sharing your story to connect to your audience. We develop the narrative, define your audience, build empathy and craft your message for maximum impact.
Research & Analysis · Messaging · Positioning · Story Development · Buzzworthy Pitches · Interview Management
CRISIS MANAGEMENT
In a crisis, listening to your audience is as critical as sharing your story. Our team researches and monitors conversations and collects the facts in real-time to sets the best strategy to mitigate damage. We leverage our relationships with top-tier media to navigate the news of the day and manage harmful stories before and after publication.
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Executive Guidance · Media Training · Message Development · Media Relations · Social Listening · Interview Preparation
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BRAND DEVELOPMENT
Our team of senior executives works closely with your brand to assess where you are to
develop a brand and communications strategy that meets your needs and exceeds your expectations. Our 360 brand assessment starts with internal and external client review, targeted audience research, and evaluation of your existing communications platforms. We develop strategies that underscore your brand’s attributes, identify points of differentiation and develop key messages that best support your brand promise. We’ll work to create the brand architecture and graphic imagery that best articulates your brand and value proposition.
CONTENT DEVELOPMENT
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Create video and branded content that support your brands
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Create comprehensive, proactive, engagement plans to educate and inform audiences
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Blogs Development
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Graphics and Asset creation
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SOCIAL MEDIA/DIGITAL CAMPAIGN MANAGEMENT
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Develop campaign messaging
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Build editorial calendar
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Create content and graphics to drive social media engagement
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Post and track campaign performance
MEDIA TRAINING
MARC Global’s communications experts conduct comprehensive media training sessions for executives and leaders in all industries. We prepare clients for public speaking, media interviews and crisis situations. We ensure clients are equipped with the tools to engage with the media and the public.
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EVENT MARKETING & RED CARPET MANAGEMENT
We learned from the best and now, we are the best.
From the Academy Awards Red Carpets to VH!, MTV and theGrio Awards, and Byron Allen Presents the Washington, DC, Gala, we handle promotion, media relations, celebrities, influencers and all the drama and magic of Red Carpet events.
ADVERTISING, MEDIA PLANNING, AND BUYING
We develop and produce integrated marketing campaigns and use our experience and relationships to create local, regional, and national advertising campaigns that deliver for our clients. We plan, negotiate and place media and provide the metrics and campaign reports to keep you to date on how your client is working.
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TELEVISION · DIGITAL · OUT-OF-HOME/TRANSIT RADIO · PRINT · SOCIAL MEDIA
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